| Titulo | Next day you'll be okay |
| Agência | BBDO Russia Group |
| Campanha | Next day you'll be okay |
| Anunciante | Bayer HealthCare LLC |
| Marca | Alka-Seltzer |
| Data da primeira Transmissão/Publicação | 2013 / 5 |
| Sector Empresarial | OTC - Medicina tradicional |
| Legenda | Next day, you'll be okay |
| História | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| Filosofia | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
| Problema | Solution Develop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| Tipo de Mídia | Imprensa e publicações |
| Chief Creative Officer | igo lutz |
| Director criativo | Mihai Coliban |
| Senior Art Director | Aaron John Nielsen |
| Redator | Andrey Sivkov |
| Produtor | Marina Shponko |
| Director de contas | Darya Arkharova |
| Senior Account Manager | Boris Sorokin |
| Production Studio | Masked Brothers |
| Brand manager | Svetlana Neeva |
| Junior brand manager | Sergey Arkhipov |
More Work
SEE ALLNext day you'll be okay
- MARCA:
- Alka-Seltzer
- AGÊNCIA:
- BBDO Russia Group
Next day you'll be okay
- MARCA:
- Alka-Seltzer
- AGÊNCIA:
- BBDO Russia Group