Titulo | Next day you'll be okay |
Agência | BBDO Russia Group |
Campanha | Next day you'll be okay |
Anunciante | Bayer HealthCare LLC |
Marca | Alka-Seltzer |
Data da primeira Transmissão/Publicação | 2013 / 5 |
Sector Empresarial | OTC - Medicina tradicional |
Legenda | Next day, you'll be okay |
História | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. |
Filosofia | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
Problema | SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | igo lutz |
Director criativo | Mihai Coliban |
Senior Art Director | Aaron John Nielsen |
Produtor | Marina Shponko |
Director de contas | Darya Arkharova |
Senior Account Manager | Boris Sorokin |
Production Studio | Masked Brothers |
Brand manager | Svetlana Neeva |
Junior brand manager | Sergey Arkhipov |
Redator | Andrey Sivkov |