Ikea - "Spring Collection"

DDB Brussels

DDB Brussels Brussels, Bélgica

7625

Titulo	Spring Collection
Agência	DDB Brussels
Campanha	Choose Color
Anunciante	IKEA
Marca	Ikea
Data da primeira Transmissão/Publicação	2014
Sector Empresarial	Mobiliário para o lar
História	Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels. From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well. This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general.
Tipo de Mídia	Poster
Comprimento	50 seconds
Director criativo	Peter Ampe
Equipa criativa	Tim Arts
Equipa criativa	Stefan Van Den Boogaard
Account Manager	Francis Lippens
Account Manager	Kaat De Brandt
Account Manager	Astrid de Paep
Planeador estratégico	Dominique Poncin
Planeador estratégico	Maarten Van Daele
Design	Andreea Buescu