MasterCard - "Safe Waze 2 Shop (110s)"

McCann Worldgroup Sp. z o.o.

McCann Worldgroup Sp. z o.o. Warszawa, Polônia

Prêmios

2088

Marca: MasterCard
País: Canadá

Anunciante: Mastercard International

Titulo	Safe Waze 2 Shop (110s)
Brief	Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers.
Agência	McCann Worldgroup Sp. z o.o.
Campanha	Safe Waze 2 Shop
Anunciante	Mastercard International
Marca	MasterCard
Posted	Novembro 2021
Sector Empresarial	Cartões de crédito
História	We knew that grocery stores were the place consumers were most likely to be exposed to COVID 19. So, we leveraged Mastercard’s proprietary information on consumer spending trends (aggregated and anonymized in line with Mastercard's secure data processing principles), and Waze’s ability to avoid traffic jams, to incentivize consumers to reroute to stores that were less busy. Thus, avoiding instore traffic jams and keeping supermarkets a safe place for consumers and staff.
Problema	Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers.
Tipo de Mídia	Case Study
Chief Creative Officer	Josh Stein
Director criativo	Mike Shuman
Director criativo	Gail Pak
Vice President (VP)	Emily MacLaurin-King
Group Account Director	Emily MacLaurin-King
Director executivo criativo	Marcin SosiDski
Director criativo	Bartek Klimaszewski
Director de arte	Janka Szwykowska
Designer	Anna Solianyk
Director de arte	Anna Solianyk
Motion Design	MaBgorzata Wojtkowiak
Director de arte	MaBgorzata Wojtkowiak
	Magdalena Bk
	Vladyslav Kravets
Content Creative	Aukasz KoBakowski
Redator	Aukasz KoBakowski
Redator	Zbigniew Marczak
Group Business Director	MaBgorzata Tereszczenko
Supervisor de conta	Igor Seweryn
Estrategista	Marcin Samek
Social Media Director	Marcin Samek
Social Media Manager	Klaudia Karkulowska
Produtor da agência	Dominika Grzegdala
Pós produção	RafaB Jastrzbski