Titulo | Film. It's what Jews do best. |
Agência | DDB Canada |
Campanha | Film. It’s what Jews do best. |
Anunciante | Toronto Jewish Film Festival |
Marca | Toronto Jewish Film Festival |
Data da primeira Transmissão/Publicação | 2013 / 4 |
Sector Empresarial | Feiras, eventos e festivais |
História | The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. Our goal was to establish the TJFF as a festival with broad appeal, featuring the finest in film. To accomplish this, we playfully reminded people that the Jewish community has a long-standing reputation for making great film. And that’s precisely what the TJFF is all about. Great Film. |
Tipo de Mídia | Case Study |
Comprimento | |
Colour | Alter Ego |
Director executivo criativo | Denise Rossetto |
Director executivo criativo | Todd Mackie |
Director criativo | David Ross |
Director criativo | David Horovitch |
Director criativo | Paul Wallace |
Redator | David Ross |
Redator | David Horovitch |
Director de arte | Jake Bundock |
Director de arte | Paul Wallace |
Produtor da agência | Caroline Clarke |
Produtor da agência | Andrew Schulze |
Account Team (SVP, Managing Director) | Melanie Johnston |
Account Team (Senior Account Executive) | Leigh Farlow |
Strategy | Parker Mason |
Strategy | Sandra Moretti |
Produtora | Suneeva |
Realizador | David McNally |
Produtor executivo | Geoff Cornish |
DOP | Johnny Cliff |
Pós produção | PosterBoy Edit |
Editor | Raj Ramnauth |
Produtor executivo | Michelle Rich |
Online | AXYZ |
Online Producer | Karen Huybers |
Online Artist | Brodie McNiell |
Colourist | Tricia Hagoriles |
Audio House | Keen Music |
Casting Director | Mann Casting |