Dalatando Almeida
Equipa criativa at AMV BBDO
London, Reino Unido
TituloHealthy planet, healthy people
Agência
Campanha Healthy planet, healthy people
Anunciante BUPA
Marca BUPA
Data da primeira Transmissão/Publicação 2022 / 11
Sector Empresarial Seguros
História Introducing Planet Earth as a 4-billion-years old patient, the film shows healthcare professionals appearing to travel across the globe, performing medical examinations that would otherwise be done on people, on the planet. Monitoring the earth’s health because if the planet is not healthy, the chances are we won’t be either. By directly relating the planet’s health with people’s well-being, it allows Bupa, as a healthcare company, to play in this space while making the idea and the topic of sustainability relatable to all people.
Problema Bupa, the international healthcare company which serves over 38 million customers worldwide has unveiled its global sustainability positioning in a new campaign.
Bupa’s new sustainability strategy, focussed on the intersection between human health and the health of the planet, defines the roadmap that the company will undertake over the next critical years to minimise the impact of healthcare on the planet, to find more sustainable healthcare solutions, and to create healthier, greener spaces where people can thrive. Bupa is moving to renewable energy, making their doctors’ and nurses’ scrubs from recycled plastics, and reimagining the way they deliver more efficient, lower carbon healthcare through new apps, technology, and other innovations.An 80” launch film, which was shot entirely using virtual production, 95% less carbon intensive compared to filming on location, kicks off the campaign. 
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Planner
Account Manager
Account Manager
Produtor da agência
Produtora
Realizador
Produtor executivo
Chefe de produção
Produtor de linha
Post-production Producer
Editor
Efeitos especiais
Music / Sound Design

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