Titulo | Becoming Beckham |
Agência | adam&eveDDB |
Campanha | Becoming Beckham |
Anunciante | H&M |
Marca | H&M |
Posted | Abril 2016 |
Sector Empresarial | Outros |
História | In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style. |
Tipo de Mídia | Case Study |
Comprimento | |
Realizador | Sonny London |
Producer | Sonny London |
Editor | Marshall Street Editors |
Chief Creative Officer | Ben Priest |
Director executivo criativo | Ben Tollett |
Director executivo criativo | Richard Brim |
Redator | Patrick McClelland |
Director de arte | Feargal Ballance |
Director de contas | James Rowe |
Produtor da agência | Ben Sharpe |
Managing Diretor | Tammy Einav |
Production Assistant | Jimena Seoane |
Production Assistant | Anthony Falco |
Realizador | Fredrik Bond |
Producer | Alicia Richards |
Editor | Tim Thornton-Allan |
Assistant Editor | Matthew Pochettino |
Assistant Editor | Phil Hignett |
Pós produção | Justin Stiebel |
Pós produção | The Mill |
Lead VFX | Jonathan Westley |
Lead VFX | The Mill |
Sound Designer | Anthony Moore |
Sound Designer | Factory Studios |
Director criativo | Erik Zetterberg (H&M) |
Project Manager | Fia Ingman (H&M) |
Head of Marketing | Daniel Hermann (H&M) |