Titulo | I want to be a bench |
Agência | Pereira O'Dell |
Campanha | "I want to be" a bench |
Anunciante | Ad Council |
Marca | Keep America Beautiful |
Data da primeira Transmissão/Publicação | 2013 / 4 |
Sector Empresarial | Gestão e tratamento de resíduos |
Legenda | recycle, ad council, waste, garbage, Keep America Beautiful |
História | Did you know that your recycled plastic bottle could be transformed into a park bench? While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound. In this spot we give garbage a voice. The “I Want to be” campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles. |
Tipo de Mídia | Televisão |
Comprimento | |
Mais Informações | http://www.kab.org/ |
Chief Creative Officer | PJ Pereira |
Director executivo criativo | Jaime Robinson |
Director assistente criativo | Eduardo Marques |
Director de arte | Rafael Rizuto |
Director de arte | Arnau Bosch |
Redator | Earl Lee |