| Titulo | Slots |
| Agência | Y&R Lima |
| Campanha | Annual Collection |
| Anunciante | Liga Contra El Cancer |
| Marca | League against Cancer |
| Data da primeira Transmissão/Publicação | 2013 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Legenda | Saving life is priceless. But it does cost |
| História | As part of the efforts to raise funds for the League Against Cancer’s 2013 Annual Collection, Y&R Peru developed a spot in which the protagonist is the collection itself. Each year Peruvians show their solidarity through a maze of donations for various charities. Which raises up the question of the proper use of funds and what is their money exactly doing in terms of saving lives and alleviating the suffering of those in need. Other people take League's altruism for granted, regardless the amount of money required to make altruism work. This spot tackles all these questions and invites the audience to donate in a new -and well justified– collection season. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Som | Vinylo Sound |
| Director executivo criativo | Flavio Pantigoso |
| Supervisor de arte | Christian Sanchez |
| Director de arte | Charlie Valderrama |
| Director de arte | Carlos Tapia |
| Redator | Daniel De León |
| Redator | Jorge Soto |
| Director de contas | Manuel Ahumada |
| Executivo de contas | Gabriela Misari |
| Produtor executivo da agência | Patricia de la Cuba |
| Produtor da agência | Malena Mellado |
| Produtor executivo | Anita Quiroz |
| Produtor de linha | CyS |
| Pós produção | High End |
| Música | Ricardo Nunez |
| Director de publicidade | Javier Penny |
| Director de publicidade | Viveca Carrera |
| Planeador | Eduardo Grisolle |
| Produtora | Canica Films |
| Realizador | Gonzalo Iglesias |
| Engenheiro de áudio | Claudia Incio |