| Titulo | What Matters Most |
| Agência | Publicis Sapient |
| Campanha | What Matters Most |
| Anunciante | Webster Financial Corp. |
| Marca | Webster Bank |
| Data da primeira Transmissão/Publicação | 2014 / 5 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | When customers are in line at Webster Bank, they’re rarely thinking about banking. They’re thinking about what really matters, like getting home to family. From this insight, the What Matters Most campaign was born. To bring Webster’s new brand platform to life, we asked customers what matters most – and promised to live up to it. We partnered with Harris Interactive Research Bureau to survey thousands of people in Webster’s footprint to learn what matters, in banking and in life. Then we created contextual, thought-provoking ads to showcase our survey findings across multiple channels. #WhatMattersMost was our hashtag across high engagement channels, where we revealed results in infographics and asked customers to weigh in. We generated awareness of our new positioning and tagline on billboards. And a :60 anthem television spot introduced the new Webster positioning focusing on customers and the meaning behind #whatmattersmost. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| VP, Chief Creative Officer | Gary Koepke |
| VP, Executive Creative Director | Barry Fiske |
| Director criativo | Pete Tschudy |
| Director assistente criativo | Kaitlin Strovink |
| Senior Art Director | Josh Bean |
| Director de arte | Brandon Osmond |
| Senior Copywriter | Lynn Bossange |
| Senior Copywriter | Emily Morgan |
| Designer | Meghan Armstrong |
| Group Account Director | Amy Snelling |
| Director de contas | Francesca Sorrentino |
| Brand Strategist | Nicole Cestaro |
| Project Manager | Eric Tabone |
| Project Manager | Desiree Santos |
| Director de media | Jessica Smoller |
| Associate Media Director | Eiling Stopak |
| Produtor | Cassandra Robertson-Reuter |
| Realizador | Evan Dennis |
| Produtora | Greenpoint Pictures |
More Work
SEE ALLSelfie
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- Body Worlds & The Cycle of Life exhibit
- AGÊNCIA:
- Allen & Gerritsen
Poster
- MARCA:
- Body Worlds & The Cycle of Life exhibit
- AGÊNCIA:
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Science Park
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Holy Smokes with Julian Edelman
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- Dunkin' Donuts
- AGÊNCIA:
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Here We Go With Julian Edelman
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What Matters Most (Social)
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- Webster Bank
- AGÊNCIA:
- Publicis Sapient
What Matters Most (Website 3)
- MARCA:
- Webster Bank
- AGÊNCIA:
- Publicis Sapient
What Matters Most (Website 2)
- MARCA:
- Webster Bank
- AGÊNCIA:
- Publicis Sapient