| Titulo | State Mistake Report |
| Agência | Colenso BBDO Auckland |
| Campanha | Mistake Report |
| Anunciante | IAG New Zealand Limited |
| Marca | State Insurance |
| Posted | Setembro 2022 |
| Sector Empresarial | Seguros |
| História | The campaign highlights New Zealanders making errors to help them make lesser mistakes. “Mistake report” compiles a list of mistakes trends like how garages are the most mistake-prone space in the house, people called ‘John’ make the most mistakes, and there is zero truth to the superstition that more things go wrong when there’s a full moon. In addition, State has also created “The Personalised Mistake Report”, an online tool that anyone can use to be more mindful about what types of common mistakes could be in their future. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Chief Creative Officer | Levi Slavin |
| Chief Innovation Officer | Maria Devereux |
| Chief Creative Officer | Simon Vicars |
| Senior Copywriter | Ellen Fromm |
| Senior Art Director | Haylie Craig |
| Intermediate Art Director | Harry Skelton |
| Intermediate Copywriter | Erin Mattingly |
| Managing Partner | Rachel Aikin |
| Senior Business Director | Amanda Brittain |
| Diretor dos Negócios | Dan O'Leary |
| Business Manager | Sabine Sims |
| Produtor | Connor Kilkelly |
| Strategy Director | Henry Kozak |
| Digital Strategist | Emma Tait |
| Senior Strategist | Amy Pollok |
| EM Marketing | Renee Milkop-Kerr |
| Marketing Manager | Gabrielle Marwick-Brown |
| Director de publicidade | Jo Harding |
| Chefe de Digital | Tennille Barnes |
| Head of Technology and Innovation | Logan Maire |
| Senior Digital Producer | Claudio Varoli-Piazza |
| Senior Digital Producer | Lauren Orlina |
| Senior Digital Producer | Jane Coote |
| UI Designer | Sonya Milford |
| UI Designer | Jodie Heron |
| Senior Developer | Gyan Buyn |
| Senior Developer | Ricardo Grecco |
| Senior Developer | Ryan Potter |
| Produtor da agência | Connor Kilkelly |
| Designer | Bri Russell |
| Illustration Producer | Louise Tummon |
| Illustrator | Nick Chaffe |
| Produtor da agência | Fern Holloway |
| Produtora | Bunker |
| Produtor | Ainsley Allen |
| Sound Designer | Shane Taipari |
| Animation/Editor | Samuel Felix |
| Animation/Editor | Arkadi Kravtchouk |
| Animation/Editor | Leonel Zarpelon |
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