Wimpy and Engen - "Love Story"

FCB Cape Town

FCB Cape Town Cape Town, África do Sul

11698

Marca: Wimpy and Engen
País: África do Sul

Anunciante: Engen

Titulo	Love Story
Agência	FCB Cape Town
Campanha	Love Song
Anunciante	Engen
Marca	Wimpy and Engen
Data da primeira Transmissão/Publicação	2013 / 3
Sector Empresarial	Oficinas, gasolineiras
História	Egg Films’ Kevin Fitzgerald directed Love Song, Draftfcb’s new TVC for Wimpy and Engen. The 50-second romcom features a quirky pickup involving some goofy dance moves set to George Harrison’s Got My Mind Set On You, plus a second straw for a milkshake. “We were looking for the feel-good, underdog-comes-right feeling, the one you get when the star falls in love with the ordinary bloke in the romantic comedy and gives us all hope,” says Kevin. “The key element was the balance between the humour of the dance and the delicate moment when she finds herself charmed by his goofiness; balancing the two so that the dance never becomes too slapstick and the romantic moment never becomes too schmaltzy. The danger was that we placed too much emphasis on the humour of the dance and ignored the fact that this is first and foremost a love story, a zero-to-hero story.” The spot features great performances by Jason Lume and Kimberley Marren. “It was important that he didn’t feel like a great dancer: I wanted him to look like a complete amateur doing some moves he saw on So You Think You Can Dance, but there needed to be a spontaneity and sense of abandon to him that transcends his lack of skill.” Conceived by Draftfcb’s Mike Barnwell, Aaron Harris, Scott Fowler and Chris de Villiers, Love Story was shot by Alard de Smidt and edited by Riot’s Gordon Midgely.
Tipo de Mídia	Televisão
Comprimento	50 seconds
Trilha sonora	Got My Mind Set on You - George Harrison
Realizador	Kevin Fitzgerald
Produtor da agência	Caz Friedman
Director criativo	Aaron Harris
Director de arte	Scott Fowler
Redator	Chris de Villiers
Produtora	Egg Films
Director de fotografia	Alard de smidt
Producer	Jon Ronbeck
Produtor executivo	Colin Howard
Editor	Gordon Midgely
Director executivo criativo	Mike Barnwell