Titulo | To Fly. To Serve. Today. Tomorrow |
Agência | BBH |
Campanha | To Fly. To Serve. Today. Tomorrow |
Anunciante | British Airways |
Marca | British Airways |
Data da primeira Transmissão/Publicação | 2013 / 9 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
História | The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’ |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Produtora | Stink Films |
Som | Factory Studios |
Director de publicidade | Abigail Comber |
Director de publicidade | Hamish McVey |
Director de publicidade | Stuart Mayo |
Director de publicidade | Maria Krasilnikova |
Director criativo | Hamish Pinnell |
Equipa criativa | Paul Yull |
Equipa criativa | Adi Birkinshaw |
Produtor | Sam Robinson |
Strategic Business Lead | Keir Mather |
Strategy Director | Anna Vogt |
Strategist | Matt Hoban |
Director de contas | Leonora Hopkins |
Account Manager | Matt Jones |
Account Manager | Hannah Madden |
Realizador | Martin Krejci |
Produtor executivo | Blake Powell |
Director de fotografia | Anthony Dod Mantle |
Producer | Juliet Naylor |
Pós-produção | The Mill London |
Pós-produção | Ben Turner |
Editor | Tim Thornton-Allan |
Produção musical | The Most Radicalist Black Sheep Music |