American Family Insurance - "Early Years"

Elite Media New York, Estados Unidos

1512

Marca: American Family Insurance
País: Estados Unidos

Anunciante: American Family Insurance

Titulo	Early Years
Agência	Elite Media
Campanha	Grati2ude
Anunciante	American Family Insurance
Marca	American Family Insurance
Data da primeira Transmissão/Publicação	2022 / 8
Sector Empresarial	Seguros
Filosofia	American Family Insurance is one of the associate sponsors of the documentary series “The Captain,” profiling Derek Jeter’s life and career on and off the baseball field. As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called “Grati2ude” and, as Jeter remarks at the end of each film, “With the right support, any dream is possible.” The films were created by American Family’s multicultural agency, Elite Media, in collaboration with ESPN’s Creative Works. The intent was to create custom content that authentically complements the documentary — with footage that feels like a flashback, as though we’ve gone back in time with Derek as he celebrates those who protected his possibility. Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director de publicidade	Elicia Azali
Chief Marketing Officer (CMO)	Sherina Smith
Director de publicidade	Ann X Poulose
Director de publicidade	Lindsey Maier
Director de publicidade	Scott Von Rueden
Director de publicidade	Tracy Siemion
Director de publicidade	John Valadez
Chief Creative Officer	Christopher Crawford
Creative Lead	Jindai Joseph
Director de arte	Mo Alsadi
Project Coordinator	Jackie Crockwell
Produtor executivo	JD Williams
Engagement Director	Steve Centrillo
Director de contas	Charles Wiggins Hall
Produtora	ESPN CreativeWorks
Director criativo	Jamie Overkamp
Director assistente criativo	Kim Salatino
Director criativo	Ira Fritz
Senior Director Agency Production	Kyle Wright
Produtor	Karen Frank
Post Production Content Producer	Jeremy Anderson
Senior Manager Client Activation	Colin Ryan
Vice President (VP)	Carrie Brzezinski-Hsu
VP Agency Production	Anthony Nelson
VP Creative Development & Ad Integration	Jay Marrotte
Business Operations Manager	Leigh Ciffone
Agência de Mídia	Publicis Media
SVP Media Director	Jon Jarog
VP, Sport & Entertainment	Adrian Sutherland
Associate Director	Megan Garcia