Titulo | Torch Light |
Agência | Saatchi & Saatchi |
Campanha | COI/Army Recruitment |
Anunciante | Central Office of Information |
Marca | Recruitment |
Data da primeira Transmissão/Publicação | 1998 / 4 |
Produto | Equal Opportunties |
Sector Empresarial | Instituições, organizações não governamentais |
Legenda | Army. Be the best |
História | Open on a derelict town that's been attacked by the enemy. The camera point of view follows other British Soldiers into a house. In the torchlight we see woman huddled in a corner. Captions tell us her husband has been killed and that she's been raped. As the camera draws closer she becomes more afraid. The last thing she wants to see is more soldiers. Then the voice behind the camera speaks - and is female. Caption: 'But not all Soldiers are men'. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Produtora | Weilands |
Director criativo | Alexandra Taylor |
Director assistente criativo | Adam Kean |
Redator | Adam Kean |
Director de arte | Alexandra Taylor |
Produtor da agência | Sally-Ann Dale |
Realizador | Alexandra Taylor |
Empresa de design sonoro | Tot Taylor |