| Titulo | Bathroom |
| Agência | Ogilvy Germany |
| Campanha | Welcome Back Boy |
| Anunciante | Mattel, Inc. |
| Marca | Matchbox |
| Posted | Março 2013 |
| Sector Empresarial | Brinquedos e jogos |
| Filosofia | A flashback to childhood: Real cars were parked in front of billboards on parking lots as part of the Matchbox campaign. The billboard visuals were oversize room details and transformed the parked cars into Matchbox cars. The solution: This simple idea created a child's perspective of the world. And reminded family dad car drivers of their own childhood. |
| Problema | Remind fathers about the matchbox brand |
| Tipo de Mídia | Poster |
| Director criativo | Helmut Meyer |
| Redator | Lisa Reissner |
| Redator | Stephan Vogel |
| Account Manager | Michael Fucks |
| Director de publicidade | Katrin Kahler |
| Art Buyer | Caroline Walczok |
| Director de arte | Andreas Wagner |
| Director de arte | Lisa Reissner |
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- AGÊNCIA:
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