| Titulo | The Love Collab |
| Agência | Rethink Communications Inc. |
| Campanha | The Love Collab |
| Anunciante | Kraft Heinz / McCain Foods Canada |
| Marca | Heinz / McCain |
| Posted | Novembro 2022 |
| Sector Empresarial | Maionese, ketchup, mostardas |
| História | Heinz has been the leader in condiments for 150 years. McCain sells 1 in 4 fries on the planet. Both brands share a similar strategy - to reinforce their iconic status. It is only fitting to celebrate them as one of the world’s most iconic power couples: fries & ketchup. We paired up for the most romantic Valentine’s Day partnership on earth. |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | Aaron Starkman |
| Director executivo criativo | Leia Rogers |
| Director executivo criativo | Mike Dubrick |
| Director assistente criativo | Grace Cho |
| Director de arte | Grace Cho |
| Director assistente criativo | Jake Hope |
| Director de arte | Jake Hope |
| Director assistente criativo | Cam Spires |
| Redator | Cam Spires |
| Director assistente criativo | Geoff Baillie |
| Redator | Geoff Baillie |
| Director assistente criativo | Karine Doucet |
| Writer | Karine Doucet |
| Chief Strategy Officer | Sean McDonald |
| Diretor de Estratégia | Darren Yada |
| Estrategista | Julian Morgan |
| Producer | Claire Khan |
| Producer | April Haffenden |
| Producer | Yogi Omar |
| Producer | Keegan Shay |
| Fotógrafo | Clinton Hussey |
| Studio Artist | Jonathan Cesar |
| Editor | Thomas McKeen |
| Editor | Nigel McGinn |
| Editor | Taylor McWade |
| Editor | Leigh ONeill |
| Props | Nick Melchin |
| Props | Lynne Gonzaga |
| Director de contas | Sarah Riedlinger |
| Account Manager | Elsie Blackman |
| Account Manager | Michelle Rupisan |
| Director de contas | Karlee Bedford |
| Director de contas | Kai de Bruyn Kops |
| Account Manager | Emily Anzarouth |
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