IKEA - "Bring Back Friday"

Buutvrij for life

Buutvrij for life Amsterdam, Países Baixos

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Titulo	Bring Back Friday
Agência	Buutvrij for life
Campanha	Bring Back Friday
Anunciante	IKEA
Marca	IKEA
Posted	Outubro 2021
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	As the world’s largest furniture retailer, IKEA saw an opportunity to make a statement on sustainability during the most commercial day of the year: Black Friday. The day when everything revolves around buying, buying and more buying. We turned this around by asking customers to sell their old IKEA furniture back to us on ‘Bring Back Friday’. So we could give it another life by refurbishing it and reselling it in our stores.This is how we both value and reward not buying new products.
Tipo de Mídia	Case Study
Comprimento	118 seconds
Redator	Bram Eigenfeld
Director de arte	Tim Teunissen
Director criativo	Maarten Boer
Director criativo	Martijn Kranenburg
Director de contas	Mariken Bongers
Account Manager	Yvette Draijer
Estrategista	Thomas van der Mijl
Managing Diretor	Valerie van den Huijsen
Creative	Jorn Dost
RTV Production	joze rikken
Produtor	Judith Kampman
Assistant Producer	Amna Badsah
Assistant Producer	Isa Holtus
Editor	Kris Lodewijk
Editor	Hero Kuijsten
Música	BMG
Marketing Manager	Frederike Ottelander
Marketing Communications Specialist	Roxanne op 't Land
Marketing Campaign Leader	Donna Zweevel
Communication Operations Manager	Carlien Verplanken