| Titulo | King Jay – Join the Kingdom |
| Agência | Mosaic |
| Campanha | King Jay |
| Anunciante | Children’s Wish Foundation |
| Marca | Children’s Wish Foundation |
| Posted | Fevereiro 2018 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| História | For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. An avid basketball fan, Jayden wished for a custom pair of kicks, but we knew we could step it up. Inspired by the fire in his fight, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefitting the Children’s Wish Foundation of Canada, visit kingjay.org and join the kingdom. Because together is stronger. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Mais Informações | https://kingjay.org/ |
| Director executivo criativo | Matt McCoubrey |
| Group Creative Director | Jess Willis |
| Director criativo | Brad VanSchaik |
| Director assistente criativo | Sasha Newton |
| Director de contas | Brian Flaman |
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