|Titulo||King Jay – Join the Kingdom|
|Anunciante||Children’s Wish Foundation|
|Marca||Children’s Wish Foundation|
|Sector Empresarial||Associações de informação e de luta contra doenças|
|História||For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. An avid basketball fan, Jayden wished for a custom pair of kicks, but we knew we could step it up. Inspired by the fire in his fight, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefitting the Children’s Wish Foundation of Canada, visit kingjay.org and join the kingdom. Because together is stronger.|
|Tipo de Mídia||Televisão e Cinema|
|Director executivo criativo||Matt McCoubrey|
|Group Creative Director||Jess Willis|
|Director criativo||Brad VanSchaik|
|Director assistente criativo||Sasha Newton|
|Director de contas||Brian Flaman|
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