| Titulo | Cash for Trash |
| Agência | AMV BBDO |
| Campanha | Cash for Trash |
| Anunciante | Currys |
| Marca | Currys |
| Data da primeira Transmissão/Publicação | 2022 / 8 |
| Sector Empresarial | Drogarias, lojas especializadas |
| Filosofia | UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative. Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech which passers-by can grab on the way past. The out-of-home (OOH) site promotes Currys’ Cash for Trash, an initiative which gives people a minimum of £5 for any old, broken or unused technology they bring into the store. Reactions will be filmed as people pick up items such as a broken toaster or an old mobile, but discover how much it’s worth. With permission, the footage will be shared on social media platforms including Facebook, Instagram, TikTok and Twitter. |
| Tipo de Mídia | Exterior |
| Director de publicidade | Corin Mills |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Equipa criativa | Julia Merino |
| Equipa criativa | Ricardo Porto |
| Director criativo | Jeremy Tribe |
| Director criativo | David Westland |
| Planning Team | Matt Hardisty |
| Account Management Team | Alex Bird |
| Account Management Team | Jonny White |
| Account Management Team | Rebecca Grapiglia |
| Produtor da agência | Sarah Beastall |
| Agência de Mídia | Sparks Foundry |
| Produtora | Energy |
| Social Content Production Company | Flare productions |
| PR Agency | M&C Saatchi Group |