Pacific Gas & Electric Company - "Climate Start"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Estados Unidos

5234

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Pacific Gas & Electric Company
País: Estados Unidos

Anunciante: PG&E Corporation

Titulo	Climate Start
Agência	Venables Bell + Partners
Campanha	We can do this - PG&E
Anunciante	PG&E Corporation
Marca	Pacific Gas & Electric Company
Data da primeira Transmissão/Publicação	2007 / 11
Produto	Pacific Gas & Electric Company
Sector Empresarial	Produção de energia, matérias-primas, minerais
Legenda	We can do this
História	This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
Filosofia	To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Problema	To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Resultado	In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Tipo de Mídia	Viral
Comprimento	80 seconds
Mercado	Estados Unidos
Mais Informações	www.wecandothis.com
Executivo de contas	Lindsay Cole
Produtor da agência	Stacey Higgins
Director de contas	Kate Jeffers
Redator	James King
Director de contas	Tom Scharpf
Executivo de contas	Gwynne Teass
Director criativo	Paul Venables
Director de arte	Lauren Weinblatt