Titulo | Christmas Banquet |
Agência | Grey Worldwide Melbourne |
Campanha | A Place To Remember (The Long Table) |
Anunciante | Transport Accident Commission TAC |
Marca | TAC |
Data da primeira Transmissão/Publicação | 2012 / 12 |
Sector Empresarial | Segurança rodoviária |
Legenda | This many people won't make it to Christmas lunch. |
História | A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table. |
Tipo de Mídia | Exterior |
Director executivo criativo | Michael Knox |
Redator | Michael Knox |
Director criativo | Nigel Dawson |
Realizador | Kath Regan |
Director de arte | Peter Becker |
Project Manager | Randal Glennon |
Director de contas | Jodi Gubana |