Hunky Dorys - "THE CRINKLER"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

Prêmios

3397

Marca: Hunky Dorys
País: Irlanda

Anunciante: Tayto Snacks

Titulo	THE CRINKLER
Agência	Rothco, part of Accenture Song
Campanha	Go Hunky Dorys or Go Home
Anunciante	Tayto Snacks
Marca	Hunky Dorys
Data da primeira Transmissão/Publicação	2021 / 5
Sector Empresarial	Batatas fritas, snacks crocantes, bolachas de água e sal
Filosofia	Looking to pack a punch for the latest brand campaign for Hunky Dorys, Rothco, part of Accenture Interactive, have called on the comic wit of comedian Darren Conway and revered comedy director Chris Balmond to launch the platform ‘Go Hunky Dorys or Go Home’. The story behind the campaign comes from the simple fact that crisps as intense as Hunky Dorys couldn’t be made using the ‘usual’ methods. There’s an undeniable passion behind each taste battering sensation. And that passion comes from a very special employee working on the Hunky Dorys’ production line. He’s known as ‘The Crinkler’. Played by Darren Conway, Christie the Crinkler is one in a lifetime. Born with the ‘gift to crinkle’ he screams motivation into these tasty morsels as a matter of principle. He’d even do it for free - as his ‘aul fella once said ‘Go Hunky Dorys or Go Home’. Director of the campaign films, Chris Balmond, has worked with some of the biggest names in comedy across Ireland and the UK and he worked closely with Darren and the team at Rothco, part of Accenture Interactive, on developing the hilarious mockumentary-style script for The Crinkler. A 30” hero TVC will kick off the campaign and airs on Monday 17th May 2021.The campaign will also be supported by online films, social media, digital, OOH and POS.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Marketing Director	Alina Ui Chaolla
Senior Brand Manager	Karen Hurley
Marketing Manager	Donna Coffey
Director executivo criativo	Jen Speirs
Director criativo	Shay Madden
Redator	Robert Cummins
Director de arte	Siofra Murdock
Diretor dos Negócios	Joanne Laffan
Senior Account Manager	Sean Cushen
Estrategista	Tara Finnegan
Designer	Gerard Sexton
Project Manager	Irene Sharkey
Head of Studio & Finished Art	Dave Gallagher
Produtor da agência	Laura Cahill
Fotógrafo	Raphael DaSilva
Retocador digital	Lee-Hickman
Produtora	H2 Films
Realizador	Chris Balmond
Produtor	Jack Armstrong
Produtor	Keith Hutchinson
Director de fotografia	Narayan Van Maele
Pós produção	Screenscene
Editor	Robert Hegarty
Post-production Supervisor	Sinead Bagnall
VFX Supervisor	Allen Sillery
Som	Will Farrell