Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST) - "Fiction at work"

Cossette Communication-Marketing

Cossette Communication-Marketing Québec City, Canadá

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Esse anúncio faz parte da Coleção ACT Responsible

Marca: Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)
País: Canadá

Anunciante: Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)

Titulo	Fiction at work
Agência	Cossette Communication-Marketing
Campanha	Fiction
Anunciante	Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)
Marca	Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)
Data da primeira Transmissão/Publicação	2023 / 11
Sector Empresarial	Direitos humanos
História	The Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST), the agency that oversees workplace standards, equity, health, and safety in Québec, is teaming up with Cossette to launch its first-ever campaign on mental health in the workplace. The campaign aims to raise awareness among employers and workers of the reality of psychosocial health risks and remind them that no workplace is immune. The campaign dramatizes incidents of sexual harassment, psychological harassment and workplace violence in a variety of sectors and focuses on demystifying problem behaviours by replacing the perpetrators with fictional characters like a dragon, goblins and an alien.
Tipo de Mídia	Viral
Comprimento	30 seconds
Produtora	Les Enfants
Director criativo	Richard Rochette-Villeneuve
Redator	Zoe Forest Paradis
Redator	Nicolas Paquette
Director de arte	Jasmin Brochu
Director de arte	Éric Charron
Strategy/Planning	Marie Vaillancourt
Director de contas	Nicole Laplante
Produtor da agência	Joannie Roy
Realizador	Ivan Grbovic
Produtor	Visant Le Guennec
Produtor	Audrey Martin
Produtor	Leonard Sarran
VFX Company	Mathematic
Colorização	Jérôme Cloutier
Music and Sound Company	Circonflex
Impressão	Natalie Gadoua
Production Artist	France Laberge
Retocador digital	Daniel Cartier