Haleon - "Access Codes - Board"

Grey New York

Grey New York New York, Estados Unidos

1216

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Haleon
País: Estados Unidos

Anunciante: Haleon

Titulo	Access Codes - Board
Agência	Grey New York
Campanha	Access Codes
Anunciante	Haleon
Marca	Haleon
Data da primeira Transmissão/Publicação	2022 / 10
Sector Empresarial	OTC - Medicina tradicional
História	We came up with an innovative way to make everyday healthcare more inclusive for those with trouble reading and seeing, and ensure that everyone has equal access to the safety information on Haleon product labels. By reimagining the power of barcodes, we were able to instantly make every existing Haleon product pack accessible without the need to redesign and redistribute product. We accomplished this through a collaboration with Microsoft's Seeing AI, where we enhanced the functionality of the app’s barcode scanner. Previously the barcode scanner activated a voice to read the product name and price. We worked with Microsoft to program all the safety warnings, instructions, ingredients, and other important text from each individual Haleon product label into the barcode—creating Access Codes the world’s first barcodes that speak all the important information from our labels aloud.
Tipo de Mídia	Case Study
Mercado	Reino Unido
Creative Agency	WPP
Executive Client Lead	Alina Kessel
Head of Strategy	Ben Kay
Chief Creative Officer	Thiago Cruz
Worldwide Chief Creative Officer	Javier Campopiano
Director executivo criativo	Armando Flores
Director executivo criativo	Sara Worthington
Clients Director	Jason Kahner
Director assistente criativo	Eileen Matthews
Global Head of Inclusion Design	Christina Mallon
Group Creative Director	Brent Singer
Global Account Director	Jean Donahue
Project Manager	Dori Metres
Director assistente criativo	Zeus Alvarez
Director assistente criativo	Shina Lee
Supervisor de publicidade	Haleon