Eterna Cadencia Publisher & Bookstore - "The book that can't wait Board"

FCB&FiRE

FCB&FiRE Buenos Aires, Argentina

13024

Titulo	The book that can't wait Board
Titulo (língua original)	El libro que no puede esperar
Agência	FCB&FiRE
Campanha	The Book That Can't Wait
Anunciante	Eterna Cadencia Publisher & Bookstore
Marca	Eterna Cadencia Publisher & Bookstore
Posted	Mai 2012
Sector Empresarial	Meios de comunicação, publicidade, edição e produção
História	Draftfcb in Buenos Aires has created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia. Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to a blank page. This is to encourage the books of first-time authors to be read sooner rather than sitting on bookshelves as can so often be the case. An innovative idea to promote new authors and physical books in the battle against electronic ones.
Tipo de Mídia	Case Study
Other	Papelera Palermo
Produtor da agência	Gabriel Lancioni
Realizador	Santi Idelson
Realizador	Julián Castro
Realizador	Alejo Rosemberg
Producer	Lila Romero
Produtora	Gloria Films
Designer	Javier Agena Goya
Designer	Lulo Calió
Produtor	Diego Huesca
Director de arte	Javier Agena Goya
Redator	Lucas Bongioanni
Director criativo	Lulo Calió
Director executivo criativo	Javier Campopiano