| Titulo | Calendar |
| Agência | TBWA\ITALIA |
| Campanha | Calendar |
| Anunciante | GlaxoSmithKline |
| Marca | NiQuitin |
| Posted | Janeiro 2013 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| História | We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Produtora | First Floor Under |
| Fotógrafo | Luca Fontana |
| Director de contas | Diletta Carminati |
| Redator | Mirco Pagano |
| Director de arte | Luciano Marchetti |
| Director criativo | Hugo Gallardo Dominguez |
| Director executivo criativo | Nicola Lampugnani |
| Director executivo criativo | Francesco Guerrera |