Berger - "Silk Glamor"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, Índia

4303

Titulo	Silk Glamor
Agência	Wunderman Thompson South Asia
Campanha	Silk Glamor
Anunciante	Berger Paints
Marca	Berger
Data da primeira Transmissão/Publicação	2017 / 8
Sector Empresarial	Tintas, protetores de madeira, pincéis, adesivos
História	Berger Paints India Limited today announced a new ad campaign for the launch of their Silk Glamor Luxury Emulsion paint. The new ad campaign of Berger Paints features Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect. The philosophy behind this new ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour. This campaign gives viewers the imagery to find out the reflection of ourselves in our individual homes. Houses are a reflection of our tastes and thus this campaign makes the consumer feel that ‘Silk Glamour’ is the last word in the super premium category and therefore it should be the most preferred choice.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Director executivo criativo	Priya Shivakumar
Redator	Swanand Kirkire
Account Management	Bodhisatwa Ghosh
Produtora	Firecracker
Realizador	Sunhil Sippy