Titulo | MIA (Film Case) |
Agência | AlmapBBDO |
Campanha | MIA |
Anunciante | Mars, Inc. |
Marca | Whiskas |
Data da primeira Transmissão/Publicação | 2019 / 6 |
Sector Empresarial | Comida para animais, produtos e serviços para o cuidado de animais domésticos |
Filosofia | While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity. |
Tipo de Mídia | Product Design/Development |
Comprimento | |
Chief Creative Officer | Luiz Sanches |
Director executivo criativo | André Gola |
Director executivo criativo | Bruno Prosperi |
Director executivo criativo | Keka Morelle |
Director executivo criativo | Marcelo Nogueira |
Director executivo criativo | Gola BJ Nogueira Pernil |
Equipa criativa | Hugo Luquetti |
Equipa criativa | Lucas Menegotto |
Equipa criativa | Mauro Maedo |
Equipa criativa | Pedro Rosadas |
Equipa criativa | Tieri Wince |
RTVC | Vera Jacinto |
RTVC | Diego Villas Boas |
Technology Production | Bizsys |
RTVC | Aline Silva |
Produtora | Cine |
Realizador | Cris Vida |
Assistant Director | Luciano Arturo |
Assistant Director | Toni Diniz |
DP | Alex Vecchi |
Produtor executivo | Raul Doria |
Produtor executivo | Deo Borba |
Production Manager | Jair Costa |
Pós produção | Cine X |
Editor | João Branco |
Color Grade Company | Bleach |
Produção de som | Satelite Audio |
Music Director | Kito Siqueira |
Music Director | Roberto Coelho |
Producer Liaison | Renata Costa |
Producer Liaison | Nicole Bonnet |
Digital Producer | Rodrigo Falcão |
Digital Producer | Marcos Falcão |
Digital Producer | Priscila Garcia |
Digital Producer | Sabrina Ramiles |
Art Buyer | Teresa Setti |
Art Buyer | Ana Cecília da Costa |
Content Director | Chris Alvares de Mello |
Community Manager | Beatriz Jannini |
Community Manager | Guilherme Salgado |
Community Manager | Mariana Dutra |
Agency Liaison | Camilla Massari |
Agency Liaison | Flavia Fusco |
Agency Liaison | Renata Zuccarelli Luzzi |
Agency Liaison | Rafaela Braga |
Planning Team | Cintia Gonçalves |
Planning Team | João Gabriel |
Planning Team | David Gross |
Planning Team | Julia Hodgkiss Prais |
Media Team | Daniel Ribeiro |
Media Team | Thabata Hidalgo |
Media Team | Marina Leitão |
Approval Client | Cécile Angrand |
Approval Client | Marina Sachs |
Approval Client | Daniel Calderoni |
Approval Client | Roberto Valdrighi |