Matteo Pozzi
Director de arte at Scholz & Friends Group
Milano, Itália
TituloThe Room
Agência
Campanha The room
Anunciante IKEA
Marca IKEA
PostedJunho 2018
Produto Violence against woman campaign
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
História When customers visited a particular room in an Italian Ikea store, they were stopped in their tracks by the sounds of domestic violence, apparently coming from a room next door. In fact it was achieved by placing an amplifier in the wall. A message on the wall read: "Violence is closer than you think, sometimes there’s just a wall between you and it."
Tipo de Mídia Case Study
Comprimento
Director executivo criativo
Director criativo
Director criativo
Director criativo
Director de arte
Produtora Karen Film
Realizador
Chefe de produção
Produtor
Director de contas
Planeador estratégico

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