Titulo | The Room |
Agência | DDB Group Italy |
Campanha | The room |
Anunciante | IKEA |
Marca | IKEA |
Posted | Junho 2018 |
Produto | Violence against woman campaign |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
História | When customers visited a particular room in an Italian Ikea store, they were stopped in their tracks by the sounds of domestic violence, apparently coming from a room next door. In fact it was achieved by placing an amplifier in the wall. A message on the wall read: "Violence is closer than you think, sometimes there’s just a wall between you and it." |
Tipo de Mídia | Case Study |
Comprimento | |
Director executivo criativo | Luca Cortesini |
Director criativo | Matteo Pozzi |
Director criativo | Samantha Scaloni |
Director criativo | Davide Canepa |
Director de arte | Luciano Marchetti |
Produtora | Karen Film |
Realizador | Mauro Lodi |
Chefe de produção | Tommaso Pellicci |
Produtor | Stefano Ottorino |
Director de contas | Davide Bergna |
Planeador estratégico | Luca Tapognani |