Titulo | Be Unbordered (133s) |
Agência | Cossette |
Campanha | Be Unbordered |
Anunciante | Flight Centre Canada |
Marca | Flight Centre Canada |
Posted | Novembro 2021 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
História | For most Canadians their two-weeks of vacation is precious. They are reluctant to trust travel planning and booking to anyone but themselves. Flight Centre believes in the power of travel and understands the importance of every trip. This campaign encouraged travellers to escape the monotony of routine travel and Be Unbordered by working with Flight Centre to create unique travel experiences.By stepping out of our ‘comfort zone’ and encouraging people to step out of theirs, we differentiated the Flight Centre brand leading to a dramatic increase in brand awareness and interest, and brought the fading brand back to life. |
Tipo de Mídia | Viral |
Director de publicidade | Gavin Miller |
Director de publicidade | Aaron Stubbings |
Director de publicidade | Michelle Suggett |
Global Chief Creative Officer | Peter Ignazi |
Associate Creative Director / Art Director | Spencer Dingle |
Associate Creative Director/Copywriter | Jordan Hamer |
Group Creative Director | Luis Coderque |
Produtor da agência | Erica Metcalfe |
SVP Strategy Director | Rosie Gentile |
Diretor de Estratégia | Geoff Gingerich |
Estrategista | Michael Szego |
Director de contas | Dianne Kim |
VP, Client Leader | Anabella Mandel |
Realizador | Joachim Back |
Director de fotografia | Sebastian Blenkov |
Produtor de linha | Lola Ramirez |
Produtor executivo | Gigi Realini |
Editor | Raj Ramnauth |
Colorist | Andrew Exworth |
VFX Artist | Jiri Kilevnik |
Casting | Thom Hammond |
Engenheiro de áudio | Jared Kuemper |
Licenciamento de Música | Berkeley |
Diretor dos Negócios | Laura Lewandowski |
Associate Strategy Director | Alex Buckby |
Media Strategist | Eric Cheung |
Director de publicidade | Karina Gill |
Director de publicidade | Allison Wallace |
Pós produção | The Vanity |
Pós produção | Partners Film |