Pass Pass Pulse - "Pran Jaaye Par PULSE Na Jaaye - Office"

J. Walter Thompson Delhi

J. Walter Thompson Delhi Gurgaon, Índia

3452

Marca: Pass Pass Pulse
País: Índia

Anunciante: DS Group

Titulo	Pran Jaaye Par PULSE Na Jaaye - Office
Agência	J. Walter Thompson Delhi
Campanha	Pran Jaaye Par PULSE Na Jaaye
Anunciante	DS Group
Marca	Pass Pass Pulse
Data da primeira Transmissão/Publicação	2018 / 3
Sector Empresarial	Doces
Filosofia	Pass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its second TV commercial. This takes forward the narrative that was started same time last year with the release of the very first TV commercial. Pulse Candy, has a tangy twist to it, that makes it standout! It offers an experience that starts with a fruity taste and peaks with a tangy surprise. A mouth full of fun and peculiarity, the consumers love. This irresistible fervor for Pulse candy is extended to the brand communication, with a tag line of 'Pran jaaye par Pulse na jaaye', with quirky and humorous examples of how far people can go to save their favorite Pulse Candy and alternately what all can people do to get their hands on Pulse. The TVC has been conceptualized by J. Walter Thompson Company. The film opens on office colleagues who are mid conversation. We get to see the extent to what one colleague goes to get her colleague to part with his Pulse candy. But her colleague has seen through her charade and decides to indulge her in her own game. When she realizes that her effort won't bear any fruit, she decides to give up and carry on, at this time we realize that her colleague has got the better of her and finishes off his Pulse candy. The commercial ends with the tag line that says - 'Pran jaaye par Pulse na jaaye'
Tipo de Mídia	Televisão e Cinema
Comprimento	35 seconds
Director	Rajesh Krishnan
Production House	Soda Films
MP	Joy Chauhan
Associate Vice President	Mukund Raina
Account Manager	Naman Joshi
Vice President	Shujoy Dutta
Execute Planning Director	Shujoy Dutta
Planning Director	Debasish Das
Chief Creative officer	Senthil Kumar
National Creative Director	Sambit Mohanty
Director executivo criativo	Siddharth Prasad
Director executivo criativo	Sundeep Sehgal
Creative Director	Gresha Sengupta