RLSB - "Everybody Technology"

BBH

BBH London, Reino Unido

8622

Esse anúncio faz parte da Coleção ACT Responsible

Marca: RLSB
País: Reino Unido

Anunciante: Royal London Society for the Blind

Titulo	Everybody Technology
Agência	BBH
Campanha	Everybody Technology
Anunciante	Royal London Society for the Blind
Marca	RLSB
Data da primeira Transmissão/Publicação	2012 / 12
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História	In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad
Filosofia	Promote the Everybody Technology initiative by creating an online film
Problema	Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential.
Tipo de Mídia	Viral
Produtora	Ivory
Director de fotografia	Carl Burke
Produtor	Rowland Kimber
Realizador	Dan Lowe
Director de contas	Brenda Frixa
Produtor da agência	Roz Prentice
Equipa criativa	Mareka Carter
Equipa criativa	Kimberley Gill
Director de publicidade	Julian Dailly
Director de publicidade	Niki Gomez
Strategy Director	Agathe Guerrier