Sr. Vice-President & National Planning Director
at
Wunderman Thompson South Asia
Gurgaon, Índia
| Titulo | Boostcamp - Where Champions make Champions |
| Agência | J. Walter Thompson Delhi |
| Campanha | Boostcamp - Where Champions make Champions |
| Anunciante | GSK Boost |
| Marca | GSK Boost |
| Data da primeira Transmissão/Publicação | 2019 / 5 |
| Sector Empresarial | Vitaminas e complementos dietéticos |
| Filosofia | Conceptualised and created by Wunderman Thompson for GSK Boost, Boostcamp strengthens the commitment of the brand to inspire India’s next generation of sports stars. ‘Play A Bigger Game’, the Boost philosophy, acquires a whole new meaning with Boostcamp. Starting with cricket, the online portal brings in some of India’s biggest cricket champions, MS Dhoni, Virat Kohli, Shreyas Iyer and Rishab Pant who will share their techniques, tips, secrets and strategies for the game. With lessons and one of its kind training content on stamina, skills, nutrition and inspiration, Boostcamp envisions being a launch pad for tomorrow’s champions via those of today. Specially designed for young cricket enthusiasts, the platform will have numerous videos, engaging leader boards, live sessions, etc., to help kids better their game. The launch includes training videos by Virat Kohli, MS Dhoni, Shreyas Iyer and Rishab Pant where they demonstrate the techniques behind their best moves. This will be succeeded by boot camps across India for on-ground mentoring too. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Account Management | Charu Bhatnagar |
| Account Management | Rahul Singh |
| Account Management | Drishti Ganguly |
| Creative | Hasan Zafri |
| Creative | Sumonto Ghosh |
| Planning | Pinaki Bhattacharya |
| Planning | Megha Manchanda |
| Planning | Nikhil Thakkar |
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