| Titulo | Bears : texting |
| Agência | One Twenty Three West |
| Campanha | #unpluganddrive |
| Anunciante | Canadian Automobile Association |
| Marca | CAA |
| Posted | Dezembro 2020 |
| Sector Empresarial | Segurança rodoviária |
| Legenda | It only takes a second to be distracted |
| História | CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down. |
| Tipo de Mídia | Animações de flash |
| Comprimento | |
| Illustrator | John Larigakis |
| Redator | Addie Gillespie |
| Director de arte | John Larigakis |
| Director criativo | Rob Sweetman |
| Director criativo | Dominic Prevost |
| Produtor | Paula Gill |
| Produção de som | Murmur |
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