Plátano de Canarias - "Reborn from the ashes"

LOLA MullenLowe

LOLA MullenLowe Madrid, Espanha

2455

Titulo	Reborn from the ashes
Agência	LOLA MullenLowe
Campanha	Reborn from the ashes
Anunciante	Plátano de Canarias
Marca	Plátano de Canarias
Data da primeira Transmissão/Publicação	2021 / 12
Sector Empresarial	Verduras e frutas frescas
Filosofia	This Christmas campaign, created by LOLA MullenLowe Madrid, recreates through animation and images made with real ashes from the Cumbre Vieja volcano, a story in which the island of La Palma and its people are the protagonists. It is a story of overcoming, courage, and hope. The ashes symbolize a future in which La Palma will be reborn from the volcano eruption. It is a very special tribute campaign to all the people from La Palma, made with the volcano's ashes, as a strong symbol of hope and reconstruction.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Director executivo criativo	Tomás Ostiglia
Director assistente criativo	Manuel Castillo
Director assistente criativo	Enrique Torguet Equipo
Equipa criativa	Elena Hernandez
Equipa criativa	Rodrigo Dominguez
Equipa criativa	Gines Gomez
Equipa criativa	Joaquín Cuadrado
Digital Creative Director	María García Campos
Head Of Planning	Lucas Rodriguez
Senior Planner	Dominika Weglarz
Director de contas	Antonio Martín
Executivo de contas	Paula Arranz
Chefe de produção	Felipe Calviño
Produtor	Marina Saroka
Head of PR & Comms	Saskia Van Liempt
Communication Manager	Enrique Caballero