| Titulo | As far as the eye can see (en) |
| Brief | Being visually impaired doesn’t in any way stop somebody from taking part in artistic or creative projects. Thanks to this conviction, an unusual concept was brought to life. The very first exhibition of photos entirely conceived by partially sighted people. An exhibition that could overturn the stereotypes surrounding the visually disabled. |
| Agência | AUSTRALIEGAD |
| Campanha | As far as the eye can see |
| Anunciante | Optic 2000 |
| Marca | Optic 2000 x Association Valentin Haüy |
| Data da primeira Transmissão/Publicação | 2023 / 4 |
| Sector Empresarial | Ópticas |
| História | In France, 65 000 people are blind and 1.2 million visually impaired. Unfortunately, many stereotypical notions still persist in today’s society. Many people wrongly believe that they are not able, autonomous, or competent. Optic 2000 Foundation – Lissac – Audio 2000 and the Valentin Haüy association got together to raise public awareness about these invisible disabilities, visual health in general and the representation of people living with visual impairment. This collaboration aimed at overcoming clichés by reflecting the lives, the diversity and wealth of experience, of 4 partially sighted members of the association. |
| Tipo de Mídia | Viral |
| Director executivo criativo | Philippe Boucheron |
| Deputy Managing Director | Thierry Taglioni |
| Director de contas | Margaux Gilles |
| Account Manager | Ulysse Boudot |
| Project Manager | Margot Charrier |
| Director de arte | Guillaume Paulus |
| Redator | Guillaume Paulus |
| Director de arte | Tom Camus |
| Redator | Tom Camus |
| Director de arte | Charles Coussot |
| Redator | Barthélémy Desplats |
| Digital Art Director | Alix Chabagny |
| Digital Art Director | Quentin Sautour |
| Web Developer | Frédérique Devaux |
| Chefe de produção | Thomas Laurent |
| Creative Producer | JEAN |
| Creative Producer | Jean-Luc Chirio |
| Fotógrafo | Marc Da Cunha Lopes |
| Realizador | Nan Feix |
| Realizador | Loveboat |
| Produtor executivo | Marine Garnier |
| Produtor executivo | Loveboat |
| Communications Director | Sandrine Ladoux |
| Advertising | Pierre Vinogradoff |
| Communications Director | Emilie Lebre |
More Work
SEE ALLAs far as the eye can see (French)
- MARCA:
- Optic 2000 x Association Valentin Haüy
- AGÊNCIA:
- AUSTRALIEGAD
The Letter
- MARCA:
- Carrefour
- AGÊNCIA:
- Publicis Conseil
La Lettre au Père Noël
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- Carrefour
- AGÊNCIA:
- Publicis Conseil
#Toutendétails
- MARCA:
- PMU Quinté +
- AGÊNCIA:
- Publicis Conseil
#Roidelexpression
- MARCA:
- PMU Quinté +
- AGÊNCIA:
- Publicis Conseil
#Moidabord
- MARCA:
- PMU Quinté +
- AGÊNCIA:
- Publicis Conseil
#Mime
- MARCA:
- PMU Quinté +
- AGÊNCIA:
- Publicis Conseil