| Titulo | Safest Hands |
| Agência | Åkestam Holst /NoA |
| Campanha | Safest Hands |
| Anunciante | The Swedish Post |
| Marca | The Swedish Post |
| Posted | Novembro 2012 |
| Sector Empresarial | Empresas de envio de correio |
| História | The brief was to encourage young Swedes to send more parcels with the Swedish Post. We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content. |
| Tipo de Mídia | Mobile |
| Director de contas | Jacob Stjärne |
| Designer gráfico | Anna Forsberg |
| Designer gráfico | Oscar Gardö |
| Produtor da agência | Leila El-Zein Widgren |
| Director de arte | Lars Holthe |
| Redator | Hanna Björk |
| Director criativo | Andreas Ullenius |
More Work
SEE ALLThe Heist
- MARCA:
- Pause Home Entertainment
- AGÊNCIA:
- Åkestam Holst /NoA