| Titulo | Throw! But don't throw your mobile! |
| Agência | Agenta Werbeagentur GmbH |
| Campanha | Throw! But don't throw your mobile! |
| Anunciante | ING Group |
| Marca | ING DiBa |
| Posted | Novembro 2012 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live onlin and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard. ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader. |
| Tipo de Mídia | Interatividade |
| Director de contas | Oliver Grage |
| Programador | Milton Decamotan |
| Programador | Jan Mensing |
| Programador | Leo Herking |
| Director de arte | Camilla Ullrich |
| Redator | Florian Kähler |
| Director criativo | Dominik Heinrich |