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Copet Leo
Copet Leo
Music Supervisor at Leo Copet
New York, França
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TituloFreedom Has Never Been So Epic
Agência
Campanha Freedom Has Never Been So Epic
Anunciante Yves Saint Laurent Beauté
Marca Yves Saint Laurent
Data da primeira Transmissão/Publicação 2022 / 9
Sector Empresarial Vestuário
Filosofia In this new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru.

For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”.

A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.

Sun, sky, sand, water… The film plays with these forces, cutting between natural and urban environments. Filmed with magical realism, injected with pure mood. Infused with glamour and desirability, as Dua totally owns YSL’s couture style at its sharpest, yet raw and elemental.

Expressing the urge to live LIBRE now because freedom doesn’t wait.
Tipo de Mídia Televisão
Comprimento
Produtora
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Account Management
Account Management
Account Management
Account Management
Director executivo criativo
Director assistente criativo
Director assistente criativo
Director de arte
Music Creative Director
Music Creative Director
Traffic Manager
Agency TV Producer
Realizador
Actor/celebridade
Som
Som
Art Buyer
Fotógrafo

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