Interac - "Snowball"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

8912

Titulo	Snowball
Agência	Zulu Alpha Kilo
Campanha	Interac Holiday Campaign
Anunciante	Interac Association
Marca	Interac
Posted	Novembro 2015
Sector Empresarial	Banca, finanças, lei e seguros
História	Interac is Canada’s debt payment network. Interac took direct aim at costly credit card fees in an effort to get consumers thinking twice about the way they pay for holiday purchases. The OOH campaign featured three executions with hard-hitting lines reminding consumers about the consequences of overspending on credit and encouraging them to pay with their own money using Interac Debit instead. To compliment the traditional OOH three unique, high-impact out-of-home installations were developed to stop Canadians in their tracks during their holiday shopping. Interac is Canada’s debit payment system.
Tipo de Mídia	Exterior
Director criativo	Ron Smrczek
Redator	Sean Atkinson
Redator	Nick Asik
Redator	George Ault
Director de arte	Shawn James
Director de arte	Grant Cleland
Produtora	Brahaus Productions
Produtor da agência	Kari Macknight Dearborn
Produtor da agência	Tara Handley
Account Manager	Rob Feightner
Account Manager	Adrian Goodgoll
Account Manager	Kait Babin
Planeador estratégico	Ebrahim El Kalza
Director de publicidade	Barry Campbell
Director de publicidade	Andrea Danovitch
Director de publicidade	Jennifer Lee
Director de publicidade	Hizola Toovi
Produtora	Brahaus Productions
Account Manager	Kait Babin
Director de publicidade	Andrea Danovitch
Director de publicidade	Hizola Toovi