Titulo | BACARDÍ Bat Beats |
Agência | Mr. President |
Campanha | BACARDÍ Bat Beats |
Anunciante | Bacardi |
Marca | Bacardi |
Posted | Março 2014 |
Sector Empresarial | Bebidas espirituosas |
História | Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos. |
Tipo de Mídia | Branded Content |
Comprimento | |
Mais Informações | https://soundcloud.com/bacarditogether/bat-beats |
Produtor | Jenny Beckett |
Produtora | Partizan London |
Director de fotografia | Ozzie Pullin |
Editor | Kevin Konak |
Director executivo criativo | Laura Jordan Bambach |
Director criativo | Jon Gledstone |
Director criativo | Dave Martin |
Planeador | Naomi Dunne |
Produtor da agência | Nikki Cramphorn |
Diretor dos Negócios | Shahla Lalani |