Titulo | Jockey or Nothing (On) |
Agência | Law & Kenneth Saatchi & Saatchi Mumbai |
Campanha | Jockey or Nothing (On) |
Anunciante | Jockey |
Marca | Jockey |
Data da primeira Transmissão/Publicação | 2019 / 6 |
Sector Empresarial | Lingerie, roupa íntima e pijamas |
História | The film follows a collection of electrifying dancers around Los Angeles as they find themselves suddenly in nothing more than their Jockey underwear (to nobody else’s concern) and overcome by the need to dance. |
Filosofia | Back on home-turf, LA-born but Barcelona-based director Hans Emanuel teamed up with L&K Saatchi & Saatchi, Hello Robot and choreographer Ayesha Orange for this punchy new commercial for Jockey Underwear. Part of the ‘Feels Like Jockey’ campaign, the creative aims to strengthen the brand’s core message of comfort-first while appealing to a younger audience. |
Tipo de Mídia | Viral |
Comprimento | |
Realizador | Hans Emanuel |
Director's Agent | John Spary Associates |
Equipa criativa | Pritam Shettigar |
Equipa criativa | Shahid Sheikh |
Equipa criativa | Bharat Gujarati |
Equipa criativa | Aditya Narayan |
Account Management | Debarjyo Nandi |
Account Management | Nivedita Lahiri |
Account Management | Himali Shetye |
Produtor da agência | Vijay Vigamal |
Produtora | Hello Robot |
Produtor executivo | Amit Gupta |
Produtor executivo | Kitisha Gaglani |
Produtor | Sohan Kumar |
Director de fotografia | Roman M De.Bujo |
Choreography | Ayesha Orange |
Costume | Coxy Chiara Rodoni |
Produtora | Filmed Imagination |
Produtor | Marius Haugan |
Offline Editor | Antonio Gomez |
Offline Editor | Rachit Mehta |
Online Editior | Ravi Sharma |
Pós-produção | Prime Focus |
Executive Post Producer | Sachin Amberkar |