Magnum - "Magnum Pleasure Hunt Across Amsterdam"

Brindfors MullenLowe

Brindfors MullenLowe Stockholm, Suécia

Prêmios

15570

Marca: Magnum
País: Países Baixos

Anunciante: Unilever

Titulo	Magnum Pleasure Hunt Across Amsterdam
Agência	Brindfors MullenLowe
Campanha	Magnum Pleasure Hunt Across Amsterdam
Anunciante	Unilever
Marca	Magnum
Data da primeira Transmissão/Publicação	2012 / 1
Sector Empresarial	Gelados
História	With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you. A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity.
Problema	To further reinforce the brand promise “For pleasure seekers” and introduce a new member of the Magnum family: “Magnum Infinity”. But how do you take it to the next level if the first version “claimed” the whole Internet? You bring it to the real world.
Tipo de Mídia	Case Study
Director criativo	Patrik Westerdahl
Director criativo	Petter Lublin
Redator	Henrik Haeger
Director de publicidade	Mick Van Ettinger
Director de publicidade	Sophie Galvani
Director de publicidade	Alper Eroglu
Director de publicidade	Camilla Scognamiglio
Designer multimédia	Ellinor Bjarnolf
Designer multimédia	Rasmus Sjöborg
Other	Oscar Erlandsson
Director de contas	Tina Jarlerud
Assistente do gerente de conta	Lisa Flacké
Assistente do gerente de conta	Sofia Jönsson
Account Manager	Jessica Nordlund