46664/Coca-Cola - "The Text"

Pereira O'Dell

Pereira O'Dell San Francisco, Estados Unidos

27633

Marca: 46664/Coca-Cola
País: Estados Unidos

Anunciante: Coca-Cola Company

Titulo	The Text
Agência	Pereira O'Dell
Campanha	#TrueFriendship (#VerdaderoAmigo)
Anunciante	Coca-Cola Company
Marca	46664/Coca-Cola
Data da primeira Transmissão/Publicação	2015 / 7
Sector Empresarial	Bebidas carbonadas
Legenda	#TrueFriendship (#VerdaderoAmigo)
História	This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
Tipo de Mídia	Viral
Comprimento	462 seconds
Mais Informações	https://www.youtube.com/user/cocacola
Music Supervision	Aminé Ramer
VFX	Laundry
Original Score Composer	Grayson Sanders
Illustrator/Retoucher	Adhemas Batista
Editor	Umlaut Films
Música	One Direction
Director executivo criativo	Jaime Robinson
Director criativo	Rafael Rizuto
Group Creative Director	Jason Apaliski
Chief Creative Officer	PJ Pereira
Realizador	Dustin Lance Black
Project Manager	Lauren Parker
Director de contas	Mona Gonzalez
Executivo de contas	Rose Valderrama
Chief Strategy Officer	Ana Cortat
Música	One Direction
Estrategista	Sara Lezama
Director de arte	Luke Acret
Redator	Omid Amid
Designer	Moses Kelany
VP of Distribution	Joshua Brandau
Head of Development, POD Entertainment	Robert Lambrechts
Business Affairs Director	Russell Nadler
VP Production	Jeff Ferro
Co-Director of Client Services	Henry Arlander
Director of Marketing/PR	Molly Parsley
Senior Film Producer	Victoria Whitlow
Trailer and Interactive Editor	Collin Kriner
Poster Designer	Erik Buckham
Sr Production Designer	Aaron Rodriguez
Produtora	Bully Pictures
Director de fotografia	Carlos Veron
Producer	Jason Forest
Producer	Gunner Clancey
Empresa de produção	Umlaut Films