Ivan Nedeljković
Illustrator at Leo Burnett
Belgrade, Serbia
TituloNew Driving Tests
Agência
Campanha New Driving Tests
Anunciante Serbian traffic safety commission
Marca Serbian Traffic Safety Commission
Data da primeira Transmissão/Publicação 2012 / 10
Sector Empresarial Segurança rodoviária
História In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth. 
Tipo de Mídia Case Study
Illustrator
Illustrator
Redator
Redator
Director de arte
Director criativo

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