| Titulo | Médecins Sans Frontières/Doctors Without Borders |
| Agência |
True North Inc.
|
| Campanha |
Online Acquisition Campaign
|
| Anunciante |
Médecins sans Frontières
|
| Marca |
Médecins Sans Frontières/Doctors Without Borders
|
| Data da primeira Transmissão/Publicação |
2011 / 5
|
| Sector Empresarial | Instituições, organizações não governamentais
|
| Legenda | We save lives in places no one else will go. |
| Filosofia | Doctors Without Borders/Médecins Sans Frontières (MSF) provides aid to victims affected by malnutrition, conflict, disease, and disaster. True North developed a multi-channel online acquisition campaign showcasing MSF’s unwavering commitment to saving lives in the world’s most dangerous places. Display ads drove to an interactive landing page that featured four short videos highlighting specific areas of need: malnutrition, conflict, disaster, and epidemics. |
| Resultado | This strategic combination of creative and tirelessly optimized media placements proved successful, bringing in new donors in record numbers. Our campaign continues to evolve today, and we’re proud to see our creative work provide a lifeline for those in desperate need around the globe. |
| Tipo de Mídia |
Anúncios de internet
|
| Director criativo |
Daniel Brown
|
| Director assistente criativo |
Jarrod Ballou
|
| Redator |
Sean Sullivan
|
| Director de arte |
Seth Klassen
|
| Executivo de contas |
Ali O’Shaughnessy
|
| Supervisor de conta |
Katie Quigley
|
| Director de contas |
Matt Brown Brown
|