Steven Dodd
Creative Director at Creature London
Berlin, Reino Unido
TituloQuick Win TV
Agência
Campanha Quick Win TV
Anunciante Green Party of the United Kingdom
Marca Green Party of the United Kingdom
Data da primeira Transmissão/Publicação 2020 / 2
Sector Empresarial Partidos e candidatos políticos
História The creative imagines a shopping channel segment called Quick Win TV, the “go to place for every politician in need of votes” with the hosts presenting various wares to help inauthentic politicians such as the ‘Faux-sterity Edition Budget Briefcase’ and the ‘NHS Calculator’ – a calculator that will always calculate an impressive number of nurses you can pledge to inject into the NHS, regardless of reality. The tone is bouncy and light, but there is a darker side to the hilarity as the realisation slowly dawns that these 'jokes' have in fact been used by politicians as recently as the last election – if not since. It is a bold and direct approach, tackling the lack of trust that is felt towards the majority of political parties, and sending a message to the public that these 'Quick Win' tactics are the antithesis of what the Green Party stands for.
Tipo de Mídia Viral
Comprimento
Director criativo
Director criativo
Director assistente criativo
Director assistente criativo

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