WWF - "Debbie Wong cooks Soy Sauce Seabass"

Grey Worldwide

Grey Worldwide Kuala Lumpur, Malásia

2379

Titulo	Debbie Wong cooks Soy Sauce Seabass
Agência	Grey Worldwide
Campanha	Your Plastic Diet
Anunciante	WWF
Marca	WWF
Data da primeira Transmissão/Publicação	2020 / 2
Sector Empresarial	Questões ambientais e animais
História	Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food. The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card.
Tipo de Mídia	Viral
Comprimento	32 seconds
Director executivo criativo	Graham Drew
Director criativo	Andrew Fong
Director criativo	Heng Thang Wei
Redator	Selva Ganapathy
Director de arte	Kevin Wong
Director de arte	Ralve Khor
Produtor	Suzy Chiang
General Manager	Jo Yau
Brand Director	Marcus SK