| Titulo | CakeMakes for an Exceedingly Good Halloween |
| Agência | J. Walter Thompson London |
| Campanha | Trick or Treat |
| Anunciante | Premier Foods |
| Marca | Mr Kipling |
| Data da primeira Transmissão/Publicação | 2014 / 10 |
| Sector Empresarial | Comida |
| História | JWT London have deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half. The line reads ‘Trick or treating is better with cake.’David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween”.The ad builds on the “Life is better with cake” work created by JWT London launched in August this year, which featured an imaginary pink elephant TV ad and the world’s first billboard made of cake. |
| Tipo de Mídia | Imprensa e publicações |
| Director criativo | David Masterman |
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